The Broad Museum: Now Open in Downtown L.A.

posted in: Art, Design, Things, Travel | 0
Photo: Iwan Baan
Photo: Iwan Baan

After much public anticipation, The Broad contemporary art museum opens today in Downtown Los Angeles. The museum will host nearly 2,000 works of art from the Broad collection, considered to be one of the world’s leading collections of postwar and contemporary artwork. Founded by Eli and Edythe Broad, philanthropists and longtime art collectors, the brand-new space will feature two floors of galleries; its initial installation will showcase work by artists such as Jasper Johns, Andy Warhol and Jeff Koons.

An immersive mirror-lined chamber with a vast LED light display, “Infinity Mirrored Room – The Souls of Millions of Light Years Away” by Yayoi Kusama, will also be featured in the inaugural installation.

The beautiful and unique museum was designed by Diller Scofidio + Renfro in collaboration with Gensler.

Photo: Iwan Baan
Photo: Iwan Baan

Beginning today, The Broad will be open six days a week with free admission. Advanced reservations are encouraged but not required. Eli Broad offered a statement in a recent press release:

“Edye and I are delighted to welcome everyone to this museum, and we are excited to share the contemporary art in our collection with the public,” said Eli Broad. “We are pleased to offer free general admission so that affordability isn’t a  criteria to see the art. We have been deeply moved by contemporary art and believe it inspires creativity and provokes and stimulates lively conversations. We hope visitors from Los Angeles and around the country and the world visit and are similarly enriched by this art.”

We’re also eagerly awaiting the opening of Otium, a rustic wood oven-focused restaurant from Chef Tim Hollingsworth (formerly of The French Laundry in Napa Valley), that will open adjacent to The Broad this fall.

For more information, visit: http://www.thebroad.org/

 

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Photo: Iwan Baan