Johnnie Walker Unveils Blue Label Capsule Series by Tom Dixon

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Photo courtesy of Johnnie Walker.

There are few scenes in life that can’t be glamorized a bit more by some well-placed whisky. And when that whisky is created by a designer? Well, the sky’s the limit.

Meet Johnnie Walker Blue Label Capsule Series by Tom Dixon. The famed British interior designer pays homage to his contemporary designs with a copper bespoke bottle design, ice bucket, coaster and bottle cap.

The design debuted at the Teatro Manzoni theatre in Italy at Milan Design Week, and will make its first in-store appearance this October in a few markets across Europe, Latin America, Asia and Africa.

Some people might wonder what a designer and master blender have in common, but Dixon thinks the parallels are there.

“When you think of it in terms of taking excellent raw materials and using patience and experimentation to extract a product with real resonance, then you can start to see the similarities,” he said in a statement about the partnership. “I also believe it is important not to remain static…the copper stills, the oak barrels, the supreme expertise needed to produce a classic product – this was all instrumental to my thinking.”

This is the second time Dixon has collaborated with Johnnie Walker at Milan Design Week. He developed a Johnnie Walker Blue Label bottle art installation last year. This time, he went a little further, creating a full copper set.

Master Blender Jim Beveridge appreciates the craftsmanship that Dixon brings to each piece.

“What Tom and I each do in our work starts with an idea and an urge to create something meaningful,” Beveridge said. “The ‘ideas’ part is easy; the real challenge is in the trying and the relentless experimentation before. Eventually, things begin to come together.”

For those who take a lot of pride in their whisky, the Johnnie Walker Blue Label Capsule Series is just as nice to admire as it is to drink.


Photo courtesy of Johnnie Walker.