Billboards to Backpacks: Art Lives

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Art Lives – an Artist Series, a new sustainability campaign that repurposes artwork and billboards into limited run bags and accessories, kicked off this month in Los Angeles.

For the project’s first installment, collaborators RAREFORM and Lamar Advertising Company brought on respected graphic artist Milton Glaser (“I heart NY” logo, “Mad Men” ads) to create art for a billboard space located at the Los Angeles intersection of Crenshaw Blvd. and W. 59th Pl.


Milton Glaser’s artwork displayed on a Lamar billboard in Los Angeles. After the public art display, Rareform will repurpose the artwork from the billboard, creating limited-edition backpacks, messenger bags and accessories. Image courtesy of:


The resulting “It’s Not Warming, It’s Dying” campaign will be displayed through October, at which point RAREFORM will repurpose it into a line of limited edition backpacks and accessories.

“We’re sharing artwork from the ‘godfather of graphic art’ and transforming billboards in a way that people may not have thought possible,” said RAREFORM Founder Alec Avedissian. “Art Lives promotes RAREFORM and Lamar’s shared commitment to art and the environment, and we hope that it inspires people to do more.”

At the end of November, RAREFORM will host a gallery showing in Los Angeles that will feature exclusive videos, photos and products from the Art Lives project, as well as some of Glaser’s other famous work.

For more information on the Art Lives sustainability campaign, or to purchase limited-edition products from Milton Glaser’s billboard, visit